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Incentivize and reward car dealers reaching sales objectives


car dealerships


branded experiences


Renault wanted to incentivize its car dealers to boost their spare parts sales, and thus offered to each dealership which had met or surpassed their objectives an Gift Card, whose amount was proportional to the total sales amount achieved by each respective dealership.

Campaigns referred Ifeelgoods to Renault as the technology solution to create this very specific and technically demanding campaign. Ifeelgoods partnered with Amazon to develop and launch this solution, tailored to Renault's needs and particular constraints. Each car dealership manager would receive a password in the mail, which would prompt them to go online to redeem their Gift Card with the help of a secret code

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