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Engage users using additional rewards with low denominations

Goal

Conde Nast’s objective was to drive increased sales and related advertising metrics through the use of digital reward. Ifeelgoods partnered with Conde Nast to develop a unique promotion that offered consumers a $10 Amazon or $10 iTunes digital reward for subscribing to Vanity Fair, Glamour or GQ magazine.

Campaign

Ifeelgoods worked with Conde Nast to establish the appropriate digital rewards and advertising channels. Facebook Ads and Paid Search were used to drive traffic to each magazine promotion page. Users who made a qualified subscription were rewarded with the appropriate digital reward. All ads ran against a standard control ad which offered a free messenger bag with purchase

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